As anyone who is trying to connect with the world knows, audience is key. It doesn’t matter if you’re a writer, musician, artist, or businessman, it’s all the same. The connection to those people who you believe your “product” is for will make or break you.
I’ve been thinking about this because of recent chatter about the negative vibe between authors and reviewers on Goodreads. I’m not entering that fray. People more knowledgeable than me have already addressed the issue. My takeaway, however, is that somewhere there is a disconnect with the audience. The people who the author wants to read his or her work either are not, or are, and are behaving inappropriately. It’s a sad state of affairs because often a good review can elevate and enough negative can achieve just the opposite.
This, of course, has forced me to think of advertising and marketing and what I know of the “business model”. I am an educator and a writer. I do not hold an MBA, yet I am faced with these principles of business every day. Education is changing towards this end and writing books is a business. Therefore, I must market, I must advertise, I must reach that audience who is everything. But how do I do that? How do I reach the teens who I know will be changed by Tap Out, or whose eyes will be opened, or those who will be able to hand my work to someone and say, “This is my life”? How do I achieve this and at the same time avoid those who will shoot down my work because it’s uncomfortable?
The short answer is that such is an impossibility. The long answer comes from Seth Godin’s blog this morning. I’ve included the image from his post below:
For me, it’s the story I must now build. Not the one I’ve written, but the one around Tap Out. Why does Tap Out matter? How is it different? Why should anyone care? Fortunately, I’m gaining help with this. Below is a review from the School Library Journal that says it all:
DEVINE, ERIC. Tap Out. Running Press Kids, September 2012. pap. $9.99. ISBN 9780762445691.
Gr 8 Up—Tap Out by Eric Devine is the memorable and heartbreaking story of Tony, a boy whose mother has constantly been dating a variety of abusive boyfriends throughout his childhood. Even though he wants the abuse to stop, Tony knows he can’t win a fight between any of them. When Cameron, one of the worst abusers, comes along and gets his mother to start doing drugs again, Tony knows he needs to get rid of him. After agreeing to go to a mixed martial arts class with his best friend, Rob, Tony instantly falls in love with the sport; it helps him relieve his anger at his mother, Cameron, and his terrible living situation in the trailer. When a drug problem arises in the neighboring trailer, Rob and Tony unwillingly become tied in as well. While Tony and Rob both share problems, each deal with their own by themselves. Tap Out deals with social status, teen pregnancy, heartbreak, and drugs, all situations today’s teens might relate to.
Starting with the first page, Devine instantly captures your attention and holds it until the very end. Something is always going on whether it deals with drugs, fighting, or just what the characters want to do with their lives after high school. When I first read about mixed martial arts, I thought it would be a story that only guys could relate to, but after reading it, I realized that both genders can enjoy the novel equally. However, I didn’t like the ending. It was good as far as the plot, but the outcome was terrible. Overall, I thought the storyline, the drama, and the characters were all thoroughly put together. Personally, I’d recommend this book to any of my friends.—Sarah A., age 15
This article originally appeared in School Library Journal‘s enewsletter SLJTeen.
Thank you, Sarah.
To my audience:
I’m here and I’m trying to reach you. I’ll keep trying, I promise.
To those for whom Tap Out is not for:
Please, do me a favor, pass it along to someone for whom it is. Build the story of my work. You have the power.