At a Glance: Six Months of Promo and Events for Dare Me

I have been promoting Dare Me for the past six months. It was fun, exhausting and very rewarding. However, I am glad that the crunch is over. The time and energy it takes is extensive and wreaks havoc on anything else scheduled––you know like the rest of my life 🙂

That’s not a complaint, just a simple fact. And I wouldn’t have it any other way. I love the craziness, and I’m fortunate enough to be doing it all over again for my next novel, which will be released in the fall (details to come).

Therefore, for those of you who might be interested, I’ve outlined all that I did, or that happened regarding Dare Me for half of a year. Many authors do more, and many do less. This is what I did, and I hope it illustrates the business of books on the personal level. Because trust me, if I were to write about the behind-the-scenes work, this post would have to run for a week straight.

July 2013

I didn’t get started until the end of the month, but I kicked things off with a bang, releasing my trailer for Dare Me through a blast, released by over 50 bloggers, worldwide. There was a copy of the novel and a t-shirt giveaway that netted over 5,500 entries. Not bad, right?

Then I wrote an article for one of my favorite librarians and her site Teen Librarian’s Toolbox, titled “Careening with our youth culture“. It’s all about why teens like to do crazy things, and especially why I felt compelled to do some of my own. It was paired with a giveaway, too.

August 2013

August is always busy, and so I only managed to release the flyer for all of my scheduled events for Dare Me. I put it on Scribd, which made sharing so easy.

September

My publisher printed 200 copies of those same flyers I posted to Scribd and I sent them to local high schools at the start of the school year.

Then I had my Dear Teen Me letter posted. Go read it, if you haven’t. It’s awesome.

I then held my first signing at Market Block Books.

October

Dare Me was published in October, so things got cooking. I was interviewed by our local WNYT affiliate, and then held these signings and events:

Signing @   Clifton Park-Halfmoon Library

Signing and panel discussion Troy Author Day @ Troy Public Library

Signing @ Barnes & Noble:  Saratoga Springs

Release party & Signing @ McGreivey’s Restaurant

During this time I also ran a five-day giveaway for Dare Me as a build up to the publishing day.

I also received this awesome review from Kirkus

November

I was interviewed by Kori Miller of Back Porch Writer for her podcast. It was a blast, and if you have a half hour, go listen.

Awesomeness hit in November when I went to NCTE. I signed copies of Dare Me and met English teachers from around the country. A couple of my colleagues even showed up, which was so nice. And then I met a few authors whose work I love, and I even got my picture taken with A.S. King.

December

The last month of the year started out fantastic with both the LA Times and the Chicago Tribune selecting Dare Me for their holiday books gift guides for Young Adults.

Then I got to use my author status for some good by participating in a signing/fundraiser for the High School I work for at another, local Barnes and Noble. If you have kids or are an author and teacher like me, contact B&N and set up a Book Fair. So simple, yet so effective.

January

The American Library Association’s Widwinter Meeting was held in Philadelphia this year, home of my publisher, Running Press. Therefore, I got to go to the city of brotherly love, sign, meet awesome librarians, and then have a blast wining and dining with everyone from Running Press and some of my pub siblings. I even met Daniel Kraus while at our cocktail party. I refrained from getting all fanboy and we had an awesome chat.

For the duration

I ran four giveaways at Goodreads, at various times throughout these six months. I now have only two copies of those I receive from my publisher left. But it was worth it, as close to 2,500 people entered the giveaways and, therefore, have Dare Me on their radar.

Now

Phew. That was a lot. Or maybe it was just enough. Possibly there was more I could have done. I have no idea, because that’s the impossibility of any business. Some analytics cannot be measured.

So what matters to me are the answers to these questions:

Did I have fun? Yes.

Did all of this enrich my life? Yes.

Would I do it all over again? Absolutely.

And I will, in another six months. Be sure to join me, and thank you if you did this time around.

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