At a Glance: Six Months of Promo and Events for Dare Me

I have been promoting Dare Me for the past six months. It was fun, exhausting and very rewarding. However, I am glad that the crunch is over. The time and energy it takes is extensive and wreaks havoc on anything else scheduled––you know like the rest of my life 🙂

That’s not a complaint, just a simple fact. And I wouldn’t have it any other way. I love the craziness, and I’m fortunate enough to be doing it all over again for my next novel, which will be released in the fall (details to come).

Therefore, for those of you who might be interested, I’ve outlined all that I did, or that happened regarding Dare Me for half of a year. Many authors do more, and many do less. This is what I did, and I hope it illustrates the business of books on the personal level. Because trust me, if I were to write about the behind-the-scenes work, this post would have to run for a week straight.

July 2013

I didn’t get started until the end of the month, but I kicked things off with a bang, releasing my trailer for Dare Me through a blast, released by over 50 bloggers, worldwide. There was a copy of the novel and a t-shirt giveaway that netted over 5,500 entries. Not bad, right?

Then I wrote an article for one of my favorite librarians and her site Teen Librarian’s Toolbox, titled “Careening with our youth culture“. It’s all about why teens like to do crazy things, and especially why I felt compelled to do some of my own. It was paired with a giveaway, too.

August 2013

August is always busy, and so I only managed to release the flyer for all of my scheduled events for Dare Me. I put it on Scribd, which made sharing so easy.

September

My publisher printed 200 copies of those same flyers I posted to Scribd and I sent them to local high schools at the start of the school year.

Then I had my Dear Teen Me letter posted. Go read it, if you haven’t. It’s awesome.

I then held my first signing at Market Block Books.

October

Dare Me was published in October, so things got cooking. I was interviewed by our local WNYT affiliate, and then held these signings and events:

Signing @   Clifton Park-Halfmoon Library

Signing and panel discussion Troy Author Day @ Troy Public Library

Signing @ Barnes & Noble:  Saratoga Springs

Release party & Signing @ McGreivey’s Restaurant

During this time I also ran a five-day giveaway for Dare Me as a build up to the publishing day.

I also received this awesome review from Kirkus

November

I was interviewed by Kori Miller of Back Porch Writer for her podcast. It was a blast, and if you have a half hour, go listen.

Awesomeness hit in November when I went to NCTE. I signed copies of Dare Me and met English teachers from around the country. A couple of my colleagues even showed up, which was so nice. And then I met a few authors whose work I love, and I even got my picture taken with A.S. King.

December

The last month of the year started out fantastic with both the LA Times and the Chicago Tribune selecting Dare Me for their holiday books gift guides for Young Adults.

Then I got to use my author status for some good by participating in a signing/fundraiser for the High School I work for at another, local Barnes and Noble. If you have kids or are an author and teacher like me, contact B&N and set up a Book Fair. So simple, yet so effective.

January

The American Library Association’s Widwinter Meeting was held in Philadelphia this year, home of my publisher, Running Press. Therefore, I got to go to the city of brotherly love, sign, meet awesome librarians, and then have a blast wining and dining with everyone from Running Press and some of my pub siblings. I even met Daniel Kraus while at our cocktail party. I refrained from getting all fanboy and we had an awesome chat.

For the duration

I ran four giveaways at Goodreads, at various times throughout these six months. I now have only two copies of those I receive from my publisher left. But it was worth it, as close to 2,500 people entered the giveaways and, therefore, have Dare Me on their radar.

Now

Phew. That was a lot. Or maybe it was just enough. Possibly there was more I could have done. I have no idea, because that’s the impossibility of any business. Some analytics cannot be measured.

So what matters to me are the answers to these questions:

Did I have fun? Yes.

Did all of this enrich my life? Yes.

Would I do it all over again? Absolutely.

And I will, in another six months. Be sure to join me, and thank you if you did this time around.

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Feeling the Love at NCTE

This past weekend at the National Council of Teachers of English Annual Convention was all about feeling the love. I know the motto was (Re) Inventing the Future of English, but that’s some title someone decided was necessary to give us direction. As if English teachers need any 🙂

For me, however, it was a trip of double-duty. I was there as an author and as an educator. Therefore, the experience was very symbolic of the differences in the two worlds in which I live, as well as the connections.

Prior to walking into the Hynes Convention Center, I had to stop at the Barnes and Noble in the mall to pick up a book suggested by my agent. While there, I just had to peek. Yup, there sat Dare Me, ready for purchase. I loved this fact.

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Following this, I walked the exhibit hall, checking out the publisher and vendor booths. There was an alarming amount of materials and software programs available for purchase. All of it geared toward making our lives as educators easier, and somehow capable of this (re) invention. These booths were sparsely populated. The English teachers that did dare, dodged sales pitches and tried to assess the products for their merit.

The publisher booths were not sparsely attended; they were packed. Albeit, many were giving away books, so that’s an obvious draw. And many had famous authors signing, another enormous plus. However, the lines for these booths told the real story. English teachers, who were spending days being told how to (re) everything within the classroom, were willing to spend time in line, waiting for a book and a moment with an author. That’s so very telling. Educators clearly understood the power of returning to a classroom with books, and especially those signed and dedicated to their students.

This I adore, because it doesn’t get much more basic than a class and kids and books. No (re) invention here. Just the foundational basics that are necessary and that work, with the bonus of a dedication––possibly a promise for what may be achieved by reading.

I too, stood in line. For Bill Konigsberg’s Openly Straight. It’s an excellent story of a teen who tries to cast off a label, but ultimately understands the futility in denying oneself ownership of who he is. Bill was wonderful. Happy to have a fellow author, but more happy to have me as a reader and teacher, willing to share his novel with students who might not necessarily find it otherwise. Yes, I totally love this combination.

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I love it almost as much as I love this next picture:

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Two of my colleagues, Laurie Berner and Kim Shell, attended the conference and texted me this picture while they were in between sessions. I love them for taking the time to check out the booth where my work was displayed and letting me know they cared. This is the perfect blend of my two worlds.

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I’m not going to lie; this is one of my favorite pics from the weekend: me signing away. My hour flew by, as I spoke with and signed for educators, excited to bring my work back to their students. All my books went, and I  can only hope that the students who read, remember to reach out to me afterward. I so want to hear their feedback. Because in spite of the audience of adults, I write for teens, and appreciate their insight.

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And look who showed up again. How could I not love this?

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And here is possibly the highlight of my event: meeting A.S. King. She has written some of the best YA lit I’ve read, and having the opportunity to say hey and have a picture taken with her was a true honor. But what I loved about this moment is two-fold. One, she actually knew who I was. I’m sorry, but that recognition went straight through me and I am positive I blushed form head to toe. Two, I loved the down-to-earth nature she possesses. I had heard that meeting her would be very chill, but it was more chill than I had imagined.

We had signings at the same time, so I made a bee line to her both, after mine, and there she was, talking away with another fan, like she had all the time in the world for us. And she gave us that time. I can only imagine how many students will now benefit from the teachers who picked up her work and will now gladly bring it back to their classrooms, full of praise for the author and her stories. THIS is exactly why educators need more if this experience. It changes the dynamic and makes books so much more authentic.

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My last event of the conference was a luncheon with teachers and a keynote address from Ishmael Beah, author of the memoir A Long Way Gone: Memoirs of a Boy Soldier, and the soon-to-be-released novel, Radiance of Tomorrow. The dichotomy of the event could not have been more striking. As educators we sat and talked about the highs and lows of the conference, from the CCLS to just what mixed-modal meant. We examined and considered the title of the weekend. And then Beah spoke.

His speech was beautiful, and within it was the promise of everything we as educators hope for: finding a better way through language.

However, Beah comes from an oral tradition culture. His writing is infused with such, as was his speech. And the irony for me was profound. Beah spoke of learning narrative structure and of how to be a good listener and ultimately practitioner of the tradition and upstanding member of the community through storytelling. That’s it. It all boiled down to the stories. Speaking them. Listening to them. And owning them in a way so that you could retell them.

And for me that struck such a chord. Because as an author and educator this is exactly what I’m trying to do. I want to write well enough so that readers are engaged. I want them to be so invested that they then take ownership of the story and share it with others, so that the process continues. The same holds true in education. Regardless of the delivery, the stories I tell via a lesson plan or that the students create on their own through an essay or a presentation, the concept remains. Learn how to love the story and it will become a part of you, and you will be a part of it, and in the process both will grow.

It’s funny that it took a conference about (re) invention to bring this to light. Because we’re already there, always have been. We just need to remember what that looks like.

So thank you to everyone I met. I hope you share my work, and I hope your students enjoy it, and allow it to inform them, and then pass it along. I hope their stories grow from mine.

Maybe we can all reinvent ourselves, just not through an artificial application, but through the very organic aspect of stories. What’s there not to love in this?